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The domain michaelsminimart.com states the following, "Welcome to the biggest little store in New Mexico! Michaels Mini-Mart, Featuring Your Favorites by Alice." I observed that the webpage also said " Is located on New Mexico Route 68 the Taos Highway in the Española Valley halfway between Santa Fe and Taos in beautiful Velarde." They also stated " Mikes store has been in the Romero family for over 50 years and is your source for supplies ranging from groceries, snacks, drinks, beer, wine, and liquor and, of course, Alices internationally famous food. Beer, Wine, and Spirits. Alice has a full menu of food items ." The meta header had convenience as the first keyword. This keyword was followed by min-mart, store, and gas which isn't as urgent as convenience. The other words the site used was food. groceries is also included but might not be viewed by search crawlers.